Page 2 - JMERC COMMUNICATION LT

Executive Summary

Every reputable organization recognizes the imperative need for a meticulously
crafted communication strategy, serving as the linchpin for the seamless
dissemination of precise and consistent information to all stakeholders. This plan
has been curated to achieve the paramount objectives of bolstering awareness,
expanding reach, and fostering increased engagement and participation among
partners and the organization itself, with a particular focus on the systems and
structures that support all children and youth (especially girls) to learn, achieve
and thrive. This strategic blueprint has been meticulously designed to encompass
the evolving information requirements of individuals and their dynamic patterns in
information consumption. The formulation of this Communication and
Engagement Strategy is a direct response to the communication challenges and
opportunities encountered by JM Education and Research Centre (hereinafter
referred to as JMERC) in the execution of its mandate, as well as the strategic
objectives and priorities outlined in the Strategic Plan 2023-2027. This
communication strategy for JMERC is the culmination of an extensive needs
assessment, recognizing the pivotal role JMERC plays in enhancing and fortifying
the educational landscape on a national scale. Herein, is the internal
communication strategy, external communication, Digital and website strategy to
guide all organizational communication.

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