Page 5 - JMERC COMMUNICATION LT

Contents

Executive Summary .......................................................................................................................................................................... i
1.1 Statement of Purpose ...................................................................................................................................................... ii

1.2 Communication Goal ............................................................................................................................................ ii
1.3 Communication Objectives ......................................................................................................................... ii

1.4 Key Result Areas ............................................................................................................................................................. iii
1.5 Strategic Interventions ........................................................................................................................................ iii

1. Introduction ............................................................................................................................................................................................. 1
1. Background and Context........................................................................................................................................ 1

1.2. Strategic Goals and Objectives................................................................................................................ 2
2.0 JMERC´s Communication Structure and Needs ......................................................................... 5

2.1. Introduction .................................................................................................................................................................................. 5
2.2. SWOT Analysis ......................................................................................................................................................................... 8

2.3. PESTEL Analysis ........................................................................................................................................................................ 10
2.4. Key Communication Issues ................................................................................................................................ 11

3.0 Communication and Engagement Strategy .................................................................................. 12
3.1 Purpose ............................................................................................................................................................................................... 12

3.2 Communication goal ................................................................................................................................................... 12
3.2.1 Communication Objective ........................................................................................................................ 12

3.2.2 Key Result Areas ....................................................................................................................................................... 12
3.2.3 Outcomes ......................................................................................................................................................................... 12

3.2.4 Audiences/ Stakeholder Mapping ................................................................................................. 13
3.2.5 Stakeholder Map ..................................................................................................................................................... 14

3.2.6 Key Messages ............................................................................................................................................................. 15
4.0 Strategies and Action ......................................................................................................................................................... 17

4.1. Internal Communication Strategy ............................................................................................................. 17
4.2. External Communication Strategy ........................................................................................................... 18

4.3. Strategic Partnerships, networking and relations .............................................................. 19
4.4. Branding and visibility ................................................................................................................................................. 20

4.5. Advocacy and Social Mobilisation ........................................................................................................... 20
5.0. Strategy Matrix ............................................................................................................................................................................. 22

6.0. Implementation Plan .......................................................................................................................................................... 26
7.0. Monitoring and Evaluation Framework ................................................................................................... 31

7.1. Output Framework .............................................................................................................................................................. 31
7.2. Outcome Framework .................................................................................................................................................... 35

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