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2.0 JMERC’s Communication

Structure and Needs

2.1. Introduction

The prevailing situation at JMERC underscores a
significant gap in understanding its identity,
contribution, and impact among the public and
the media. While individuals who have had
direct interactions with JMREC possess a clearer
comprehension of its mandate and
contributions, most of the public remains largely
uninformed about JMREC's pivotal role.

This knowledge deficit persists, notwithstanding
the remarkable and monumental efforts
undertaken by JMREC, often in collaboration
with partner institutions and esteemed line
ministries such as the Ministry of Education and
Sports. There exists a critical need to enhance
the visibility and knowledge dissemination
efforts of JMREC to bridge this information gap
effectively.

Furthermore, the media, a principal source of
information for the public, warrants particular
attention. The media landscape is
characterized by occasional inaccuracies and
imbalanced reporting, particularly within the
realms of health and education. The tendency
to gravitate toward negative news narratives
has regrettably overshadowed the numerous
success stories within these sectors.

Considering these challenges, the development
and implementation of a comprehensive
communication strategy emerges as an
imperative solution. Such a strategy will serve as
a blueprint for effective, intentional, and
consistent communication, addressing not only
what to convey but also how to engage with
various stakeholders.

The organization currently has eight (8) staff
members including, the Executive Director,
Director of Operations, Monitoring and
Evaluation Officer, Communications Officer,
Finance/Accountant, and three (3) Education
Officers mainly based in Kampala.

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