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2.2. SWOT Analysis                                                        With support from
                !

          Strengths                                            Weaknesses

            1.! Professional and accountable leadership            Absence of a comprehensive
            2.! Young, committed staff eager to learn.
                                                                 communications strategy to guide
            3.! Agile and adaptable small team
                                                                 internal, external, and digital
            4.! Fully operational website and active
                                                                 communication.
               social media presence
                                                                 1.! Budgetary constraints and reliance on
            5.! Established connections and
                                                                     external funding
               partnerships with local and district
                                                                 2.! Disjointed stakeholder management
               governments
                                                                     approach
            6.! Governance structure reinforced by
                                                                 3.! Inadequacies in communication,
               supportive board members.
                                                                     planning, and time management
            7.! In-depth understanding of the national
                                                                     processes
               education landscape
                                                                 4.! Insufficient capacity for website content
            8.! Robust experience and proficiency in
                                                                     management
               Research
                                                                 5.! Limited public awareness of JMERC's
            9.! Diverse and seasoned Board
                                                                     initiatives
            10.! Expertise in fundraising, strategic
                                                                 6.! Lack of dedicated budget for
               planning, and management
                                                                     communication initiatives
                                                                 7.! Restricted human resources capacity
                                                                 8.! Inadequate documentation practices

                                                                 9.! Challenges in resource mobilization
                                                                 10.! Absence of comprehensive brand
                                                                     guidelines

                                                                 11.! Lack of office branding and limited
                                                                     website and social media engagement

          Opportunities                                        Threats
              1.! Rise in literacy rates and technological       1.! Unregulated         dissemination         of

                 advancements enabling faster and                    information among diverse stakeholders
                 more accessible communication.                  2.! Challenges posed by critics and the
              2.! Heightened engagement in public-                   dissemination of false information.

                 private partnerships                            3.! Pervasive  negative perceptions of the
                                                                     public towards the education and health

                                                                     sectors



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