Page 16 - JMERC COMMUNICATION LT

!! Lack of physical interactions schools), livelihoods
lessens the levels of and displacement

monitoring and evaluation. of people following
!! Failure to have different floods leading to

government bodies share poor health.

Official data in real-time.
!! Advances in technology

enable faster mass
communication to all

stakeholders.

2.4. Key Communication Issues

i. Visibility of JMERC:
Although JMERC appears to be quite frequently communicating especially in the media and
other channels, there is not enough attention to the successes or achievements of the
organisation. For all the work that has been accomplished, there is still limited evidence that
JMERC is making a difference.

ii. Brand perceptions:
JMERC is widely seen as a vibrant implementing Non- Profit organisation but the research and
advocacy functions are hardly noticed.

iii. JMERC’s Mission and Mandate:
JMERC operates in a context where there are numerous other Non-profit organisations with
similar or related activities. Therefore, it is critical to form and communicate an identity that
conveys the unique missionary mandate of JMERC.

iv. Communication capacity:
As noted in JMERC Strategic Plan 2023-2027 there is a need for building capacity in terms of
human, material, financial and technical resources to effectively handle the mandate to
ensure that all children and youth can learn, achieve and thrive. In this regard, strategic
communication is critical for resource mobilisation and advocacy for policy shift.

v. Brand communication consistency:
There should be consistency in the style, look, visual appeal & feel of all information and
communication products from reports, posts and all communication channels and tools.

vi. Strategic planning for communications:
Communication should always be approached strategically. Why is JMERC communicating
and how? What is JMERC aiming to communicate and when? What is JMERC aiming to
achieve and when? Who are the stakeholders or audiences targeted? Which are the most
suitable channels/tools for reaching these audiences? How will JMERC know if they have
achieved what they set out to achieve?

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