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           Donors, Partners,    •!  Periodic newsletters    Reinforce/create a positive image of JMERC.
           and Potential        •!  Website and other       Show that JMERC is aligned to their interests.
           donors                  digital channels         Demonstrate how JMERC programmes effectively
                                •!  Local and               teachers, youth, and girls.
                                   international media      Exhibit the programme achievements at a local level
                                •!  Emails and phone        and demonstrate the achievements in scaling up.
                                   calls                    Ensure a clear message regarding the need to
                                •!  Online, hybrid and      ensure sustainability of the programme impacts

                                   physical meetings        and is linked to other messages in reference to the
                                                            need for additional funding to work the sustainability
                                                            of JMERC programmes.
                                                            Continually communicate how the project cannot
                                                            be possible without the support of the donors.  For
                                                            example, placement of donor logos, verbal, and
                                                            public thanks at events, mentions in press releases.
           Decision makers,     •!  Periodic newsletters    Informative and persuasive
           Government           •!  Workshops and           Clearly show the link between Governance of JMERC,
           authorities, local      seminars                 the running programmes and connect them with
           organisations                                    their principal interests (Research, teacher
                                                            empowerment, youth, and girl-child empowerment.)
                                                            Demonstrate concrete experiences which can help
                                                            to build policies with a bottom-up approach – at
                                                            stakeholder engagements, through the various
                                                            media channels etc


































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