Page 24 - JMERC COMMUNICATION LT

The content will be current, relevant and
updated regularly.
c) Social Media:
JMERC will maintain dynamic and
professionally run social media accounts
to keep the public and other stakeholders g)
up to date with vital information and to
encourage them to actively engage with
the organisation. Priority will be given to
LinkedIn, Facebook, Twitter, & YouTube.
JMERC Communication Policy will contain
guidelines on the use of social media by
employees on matters to do with the
organisation.
d) Brochures/ Booklets/ Flyers:
There will be a set of flagship brochures
/booklets/flyers that will introduce JMERC
and provide basic information about the
organisation including its history, vision,
mission, values, mandate, strategic
objectives, and current activities. Other
brochures / booklets will be produced for
specific purposes for example providing
information about individual projects /
activities.
e) Fact Sheets:
These will be short papers (not more than a)
two pages) that provide background
information about JMERC, current and
past projects, campaigns for targeted
audiences such as the media or fellow
civil society organization, donors, policy
makers. There will be different types of
fact sheets depending on the purpose
and audience.
f) Talking points:
A set of standard official talking points on
JMERC priorities (key themes and
messages) will be developed and used in
closed-door, targeted and public
presentations including media
appearances.
These will be adapted for speeches,
19
slide/PowerPoint presentations,
workshops, conferences, and media
appearances e.g. talk shows. These will be
updated from time to time to keep the
information relevant.
Expert analysis and opinions:
JMERC top management and senior staff
will be encouraged to leverage their
expertise and experience to influence
public discourse on education especially
girls’ education, life skills and values for
youth, teacher professional
development, school leadership,
parents/community and engagement
and research and policy in education.
The articles will be explanatory and
written or communicated in
non-technical language. JMERC will
endeavour to see that the expert analysis
and opinions are pitched to the major
national news publications and will also
appear on the JMERC website under a
special section.
4.3. Strategic Partnerships,
networking and relations
Conferences & Convenings:
These conferences and convenings
provide an opportunity for JMERC to
share its progress in the implementation
of Strategic Plans, annual work plans,
activities, accomplishments, key lessons,
evidence and challenges with a wide
range of actors in the education and
development sectors at national and
international levels.
b) Education Forums/Stakeholder
Engagement Meetings:
JMERC will organize and or participate in
education forums and stakeholder
engagement meetings to raise
awareness about JMERC work and
programmes, invite individuals and
organisations to support the mission and