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strategic direction of JMERC. c) Strategic an action plan about how to associate
partnership meetings: JMERC will and collaborate.
organize strategic meetings with
potential partners to explore possible
partnership opportunities. These will be 4.5. Advocacy and
organized physically and or virtually and Social Mobilisation
the need and context will dictate. Prior to
engagement, JMERC staff will first assess a) Sensitisation workshops:
the extent to which the potential JMERC will organise sensitisation
partner’s mission aligns with that of workshops to promote knowledge and
JMERC. awareness among relevant
stakeholders.

4.4. Branding and visibility
b) Open Mind Youth Clubs:
a) Brand communication These clubs offer a great opportunity for
Initiatives to raise the visibility of JMERC mobilisation and promotion of
brand and to improve its image will be awareness of JMERC within schools and
undertaken. Consistent and vigorous communities.
promotion as well as standardisation of
branding should be maintained. c) Policy Dialogue Meetings:
Possible interventions will include: These will focus on selected topical
issues of national and community
Use and display of pull-up stands importance. Evidence from research &
JMERC functions and at public events programmes will be generated and
in which JMERC is participating; shared with the participants of the

dialogue in advance to facilitate a
Production of promotional / branding
smooth discussion.
items or giveaways e.g. brochures,
tear-drops, pull-ups, backdrop
banners, wall and desk calendars,
folders, seasonal greetings cards,
pens, diaries, corporate wear,
business cards, writing
pads/notebooks; and

Development and adoption of
branding guidelines/policies.

b) Partnership and association
JMERC will associate with a number of
social events and causes that can reap
substantial branding dividends. These
include events by professional
associations such as the national
teachers’ day, International Women’s
day. The Communication team will
maintain a list of potential partners and

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