Page 20 - JMERC COMMUNICATION LT

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1.2.6! Key Messages

Stakeholder Communication Activity/ Key Messages
How will you deliver the
message
Media 1)! Letter to the Showcase JMERC programmes and their impact in
editor/opinions the communities.
2)! Share JMERC Share opinions on the various topics that JMERC
research reports. deals with and are of interest to the area of
3)! Press conferences operation.
4)! Hold media Share research findings and insights
education workshops.
5)! Pitch beneficiary
stories
JMERC staff and 1)! Customized Technical and instructive to ensure they know,
members presentations understand, use the conceptual framework and the
2)! Meetings same tools of good governance so that JMERC
3)! Memos programmes can be successful.
4)! Profile staff in the Explain the desirable JMERC culture.
bulletins Show policies, norms, procedures, lessons learnt and
5)! Reward participation better practices from other NPOs.
6)! JMERC culture and
processes
7)! Programmes –
encouraging their
involvement,
recruiting them for
ambassadorship.
8)! Trainings & other
team building
activities
General Public •! Peer support Reinforce and cultivate a positive and reputable
•! Adverts image of JMERC among stakeholders.
•! Community posters Demonstrate JMERC's alignment with the interests
•! Announcements on and aspirations of its diverse audience segments.
community radio Highlight the tangible impact of JMERC programs in
•! LC meetings empowering women, teachers, youth, and other
vulnerable groups.
Showcase the successful implementation of JMERC's
programs at the local level, emphasizing
achievements and progress in scaling up initiatives.
Emphasize the success derived from capacity-
building efforts through the effective
implementation of best practices within the
communities impacted by JMERC's programs.

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