Page 15 - JMERC COMMUNICATION LT

2.3 PESTEL Analysis

PESTLE analysis provides a framework for investigating and analyzing the external

environment of the organization. The framework identifies six key areas that should
be considered when attempting to identify the sources of change. These six areas

are: Political, Economic, Socio-cultural, Technological, environment and legal.

Political Economical Socio issues
!! Changes to government !!Increasing poverty !! Community pressure

policy may put resource levels that make for JMERC to scale up

mobilization at risk or Education a less its work nationally.
improve it. priority for most !!Uganda has one of

!! Political instability and people. the highest
disease outbreaks !!Less budget population growth

!! Boycotts and defiance of reallocation to the rates in the World

government projects since Ministry of (3% in 2015) and a
JMERC works closely with Education and high fertility rate

government entities Sports which that’s not
means a large proportional to the

financial burden resources available.

on JMERC.
!!The rising inflation

and fluctuating

exchange rates
could affect the

implementation of
projects.

Technological Issues Legal Environment
!! Digital migration, which !! Ignorance of laws !! Bad weather that

reduces physical fosters non- destroys

interaction that comes with compliance. infrastructure
costs such as transport and (including health

hiring of meeting rooms. facilities and

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