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1.2.5! Stakeholder Map

Stakeholders have been plotted against two variables; that is, their interest and
influence. The resulting stakeholder map below clearly identifies key players who

can have the greatest impact on the success of JMERC programmes and who,
therefore, should be targeted by this strategy to achieve greater communications
results.

Specifically, the map indicates that the strategy should focus more on engaging
groups 3 and 4 because they contain audience segments with the greatest

interest and influence on the success of JMERC programmes. It is vital that these
stakeholders are engaged regularly to maintain their support.

Indicative Stakeholder Map

INTEREST (Derived from Perception)
INFLUENCE (Level of LOW HIGH
support and LOW GROUP 1 – Consult, engage & GROUP 2 - Involve & collaborate
expectations) involve in activities to convert and keep highly engaged. Can
them into allies. be used to increase the interest

!! Government - of Group 1
!! Local and International !! General Public
Media !! Board Members

HIGH GROUP 3 - Monitor & keep GROUP 4 - Keep informed,
informed. They influence KWID’s satisfied and leverage as
standing in the community. advocates.
!! Community !! Staff
!! Teacher networks !! Development Partners
!! Local government !! Teachers & head
teachers

In addition, extra effort should be made to ensure audience segments in group 3
are kept satisfied as they are potential strong advocates for JMERC. Lastly, Groups
1 and 2 must be always informed of the offerings of the organization to maintain

their continued support.

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