Page 17 - JMERC COMMUNICATION LT

3.0 Communication and

Engagement Strategy

3.1 Purpose

The purpose of this Communication udiences for a positive shift in education
and Engagement Strategy 2023-2027 is policy and practice.
to establish a comprehensive
framework guiding both internal and 1.2.2 Key Result Areas
external communication, & stakeholder 1. Internal communication: Foster an
engagement, aligning with the organisational culture that positions
organization's vision, mission, and communication and stakeholder
strategic objectives. engagement at the centre of JMERC’s
mission.
3.2 Communication goal
2. External communication & stakeholder
The goal of this strategy is to strengthen
engagement: Clear, consistent and
stakeholder confidence in,
engaging messaging about JMERC’s
engagement and support for JMERC’s
Mission and work.
mission of strengthening education
3. Strategic Partnerships, networking and
systems and structures that support
relations: Maintain strategic and
every child and youth (especially girls)
constructive partnerships and relations
to learn, achieve and thrive.
with the relevant institution and
organisations for resource mobilisation
1.2.1 Communication Objective
and sustainability.
1. To strengthen the Internal and External
4. Branding and visibility: Disseminate
Communication capabilities of JMERC.
dynamic and user-friendly information
2. To increase the number of partnerships
products to highlight, convey, and raise
and collaborations for better resource
the visibility of JMERC brand.
mobilization, programmatic impact
5. Advocacy and Social Mobilisation:
and sustainability.
Empower citizens with information and
3. To improve JMERC’s reputation and
opportunities to demand
brand and in particular build
accountability and better education
confidence in the organisation’s
service delivery as well as participating
mission, and mandate of creating and
in educational improvement and
strengthening systems and structures
reform efforts
for quality and equitable education in
Uganda and the region.
1.2.3 Outcomes
4. To increase buy-in and support for
1. Improved internal and external
JMERC missionary programmes and
communication systems.
activities.
2. Increased public/ stakeholders’
5. To promote timely, balanced & accurate
understanding of JMERC mission and
media coverage of JMERC activities and
mandate.
programmes.
3. Stronger stakeholder engagement
6. To enhance the volume, quality and
with and interest in JMERC
timeliness of information and data
4. Increased public/ stakeholder
disseminated to the respective
confidence and trust in JMERC.

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