Page 18 - JMERC COMMUNICATION LT

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1.2.4! Audiences/ Stakeholder Mapping
This section outlines the diverse audience segments, emphasizing the significance of the
value that this communication strategy must deliver to both internal and external
stakeholders. By effectively meeting their communication expectations, the strategy aims
to foster increased acceptance and compliance among these groups. Regular internal and
external assessments will be conducted to ensure the delivery of this value, thereby
reinforcing the strategy's efficacy and relevance.

CATEGORY DESCRIPTION STAKEHOLDER VALUE
INTERNAL AUDIENCES
1 Internal 1.! JMERC Board Members Internal publics are the JMERC
Audiences 2.! Executive Director ambassadors to the external audiences.
3.! 8 members of staff While a clear communication strategy
4.! Interns will better correspondence internally, it
will also set guidelines on how these
internal audiences can relate with
themselves and with the external
audiences.
EXTERNAL AUDIENCES
2 Government 1.! Ministry of Education and Sports These are partners on different fronts –
Ministries, 2.! Uganda National Council for policy making, added voices on
Departments Science and Technology common interest issues, potential
and Agencies 3.! Local government at the district donors for selected projects.
level and at sub county and parish Improved communication at JMERC will
level – in charge of education mean more timely and consistent
4.! Community-Based Services (CBS) periodic reports, better liaison between
Department themselves and the JMERC office, and
5.! UNEB, UNITA, NCDC eventually, better partnerships.
3 Sector 1.! Uganda National NGO Forum JMERC will benefit from the enhanced
Statutory 2.! Civil Society networks respect from these statutory bodies
bodies 3.! CBOs in Tororo, Kabale and Rukiga once the Communications Strategy is
executed well.
Streamlined communications will mean
involving the statutory bodies in the
respective JMERC activities as and
when need arises
4 Development 1.! Donors Better correspondence, clearer
partners and 2.! Sector Funders accountability and visibility for the
donors 3.! Development partners many projects supported by the donors.

5 Media 1.! Mainstream media More planned engagement, more
2.! Social Media content development, and more
3.! Local and International Media visibility in the various media channels.
6 General 1.! Opinion Leaders The strategy will increase JMERC’s
Public 2.! Religious and Cultural leaders visibility among the members of the
3.! Local Council Leadership, public, a factor that increase funding
4.! Grassroots communities from members of the public and public
5.! Teacher networks involvement in JMERC programmes in
the long run.

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